Intimate Products Should Also Be Cute and Beautiful

With rising income levels and improved family and social status, women have become a leading force in new-era consumption, creating a 'She-Economy' wave. Additionally, women's sense of shame regarding desire and sexuality has diminished, leading to higher acceptance of intimate products and greater willingness to pay for their 'needs'. According to the '2018Q1 China Intimate Products Research Report' by iiMedia Research, female users now account for over 40% of the consumer base, with the female consumer segment continuing to expand.

Unlike men, women pay more attention to product quality and design aesthetics when purchasing intimate products. However, since the world's first female electric vibrating massager was introduced in the 1880s, female massagers have always given people an impression of exaggerated designs. Even women with purchase intentions are often 'discouraged' by the realistic and flamboyant exterior designs, hindering the industry's healthy development. As a result, the female massager market has remained lukewarm.

To cater to modern women's increasingly civilized and open attitudes toward sexuality, many intimate product manufacturers have turned their commercial focus to female massagers, revolutionizing their visual design and functional experience. They have abandoned the exaggerated designs of the past in favor of minimalist and understated aesthetics, attempting to break through the market with product designs that align with Chinese women's preferences and more user-friendly functional experiences.

As for market prospects, precise data remains unavailable due to market factors. However, China's OEM export data shows over 10 billion yuan in annual processing exports. In terms of market growth, China is poised to become the world's largest market, and the global adult products market continues to experience rapid growth. However, due to low industry barriers, the market faces homogeneous competition with few quality products or brands. As more brands enter the market and engage in differentiated competition, the industry is expected to achieve healthy development.